Delivering client success and cross-border digital transformation across the GCC & Europe for over 18 years.
I am a senior project manager and former Chief Project Officer with extensive experience delivering complex IT and cybersecurity projects across the **GCC, MENA, and Europe**.
Currently leading European projects for **EasyMerch**, and formerly Global VP at **Qrator Labs**, I specialize in translating technical capabilities into business success—whether establishing new regional offices in Dubai or deploying anti-DDoS infrastructure globally.
A track record of executive leadership and project delivery.
EasyMerch
2024 - Present
Leading enterprise-scale merchandising automation projects for FMCG clients (e.g., L’Oréal) across European markets. Focused on real-time retail operations and high-load data processing.
Held executive roles including Global VP of Sales & Regional Director. Established the UAE office, expanded the geo-distributed filtering network (15+ PoPs), and secured major telecom & government clients in MENA.
Qrator Labs
2010 - 2024
Established UAE office, expanded global filtering network (15+ PoPs), and secured major telecom clients.
T-Platforms
2007 - 2011
Early career focus on HPC (High Performance Computing) sales and international business development.
Selected highlights from a global portfolio.
Implemented an AI-driven merchandising automation solution across 5 countries, significantly improving field sales data collection.
EasyMerchLed deployment of DDoS protection infrastructure for a major MENA telecom operator, safeguarding national internet traffic.
Qrator LabsEstablished local presence in UAE and Saudi Arabia, driving revenue growth and securing government sector contracts.
Business DevInsights on cybersecurity trends and digital strategy.
Shared insights on network security architecture and evolving cyber threats in the MENA region.
Featured expert discussion on DDoS mitigation strategies and the state of global internet routing.
Panel discussion on Cloud Security and infrastructure resilience for enterprise business.
Open for advisory roles, speaking engagements, and complex project leadership opportunities.
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