2026-01-05 · 1 min read
Zero surprises is a delivery strategy
Most delivery failures are communication failures with better costumes.
ExecutionRiskClient Success
“Surprises” usually happen because someone didn’t want to be the first person to say the uncomfortable thing.
A practical rule:
Escalate early, with options, and a recommendation.
Not with panic. Not with blame. Just:
- what happened
- what it impacts
- what we can do
- what I recommend and why
Clients don’t fear bad news. They fear silence.